Domestic violence surges during the World Cup – 26% when England play. 38% if they lose.

To make people aware of the NCDV’s helpline, we hijacked fan-culture and the most emotive symbol there is: the national flag.

This was a proactive idea produced on a budget of £300. It immediately went viral – making global news across 100+ platforms.

It was cited as London’s ‘most talked about World Cup Campaign’ and was adopted by the Police and National Health Services.

Most importantly, the NCDV received more calls for help than ever before.