The Renter

Tough brief: Let’s celebrate renting.
Us: Are you sure? Won’t we get eggs thrown at us?

We’ve all had our fair share of shitty landlords and toxic mould, but in a world where home ownership is increasingly unattainable, maybe it is time for a rethink.

This campaign is all about celebrating the freedoms and possibilities that renting can offer. And when you start to look at renting more like our European friends do, it can be a joyful, liberating and advantageous way of life. Especially when you throw an axolotl in too.